Rugby in New Zealand is more than a game, it’s a way of life.
Their performance on the field is unmatched, players command respect both at home and abroad, and the spirit of the sport has been stitched into the country's culture. And now, rugby lovers globally will have a brand-new way to engage — with access to exclusive behind-the-scenes content, interviews, classic matches, and original documentaries on a brand-new platform from New Zealand Rugby, NZR+.
Over the past three months, we’ve worked closely with New Zealand Rugby to create the one-of-a-kind brand and platform, including strategy, name, identity, and experience design.