re.design — independent design studio
We design the moments where a brand becomes real: the interaction that makes someone smile, the line of copy that earns trust, the motion that makes something feel alive, the choice that removes friction—or deliberately adds the right kind of it.
We believe the most valuable brands don’t just look distinctive. They act distinctive.
TLDR
Contact
- New Business
- hello@re.design
- Careers
- Careers@re.design
Capabilities
- Business & Brand Consulting
- Brand & Experience Strategy
- Identity & Design System
- Experience Principles & CX
- Digital & Web design
- Internal Brand Comms & EVP
The questions we answer
Shape
What future are we building toward? What must our brand do (not just say) to win tomorrow? How do we evolve without losing the equity we’ve already built?
System
Is the brand built to grow? Do we have a system that is distinctive, coherent and trusted? Is it designed to connect with audiences and be activated internally?
Scale
Can the brand grow without dilution? How do we scale across channels, partners and AI while staying consistent? Is our architecture and system built to stretch?
Sustain
Will the brand compound over time? Where is value being created or leaking? Is the brand built to learn, adapt and stay coherent as we grow?
Clients
- ActionAid
- Amplar Health
- ANZ
- AYO
- BaptistCare
- Big W
- Clarivate
- Commonwealth Bank
- D&AD
- Domain
- Everyday Rewards
- Ignition
- Imagine Learning
- K12
- Kit
- Manchester United
- Maurice Blackburn
- McGrath Foundation
- Medibank
- Minderoo Foundation
- MYOB
- New Zealand Rugby
- Optus
- Smart
- Swisscom
- Sydney Design Festival
- Sydney Festival
- Tourism Australia
- Uniting
- Weel
- Woolworths
- Youi
Our Work
We design brands people want to belong to.
The best brands don't just sit on the sidelines; they behave as active participants in people's lives—creating the signature moments that turn a logo into a badge of honour. Whether it’s a national sporting movement or a local community service, we design the emotional and functional behaviours that foster genuine belonging.
We design for behaviour, not just interfaces.
Product teams build features. Brand teams build guidelines. And somewhere in between, the experience becomes generic. The best digital products don't just work—they behave in ways that are unmistakably theirs.
16 years of global recognition
- New Zealand RugbyNew Zealand RugbyTransform Awards ANZ Gold — Best Implementation of a Brand Development Project2025
- Solo by MYOBMYOBTransform Awards ANZ Gold — Best Use of Copy Style or Tone of Voice2025
- Solo by MYOBMYOBTransform Awards ANZ Gold — Best Visual Identity from the Technology, Media and Telecommunications Sector2025
- Solo by MYOBMYOBTransform Awards ANZ — Best Overall Visual Identity2025
- All Blacks and Black FernsNew Zealand RugbyBest Awards Silver Pin — Large Brand Identity2025
- KitCommBankD&AD Wood Pencil — Branding2023
- Would You Rather / MDWMelbourne Design Week (self-promo)Best Awards Silver Pin — Self Promotion2023
- KitCommBankBest Awards Silver Pin — Digital Products2022
- Sydney Festival 2022Sydney FestivalBest Awards Silver Pin — Design Craft2022
- Sydney Festival 2022Sydney FestivalBest Awards Silver Pin — Large Brand Identity2022
- Optus Yes Expressions – Poetic landscapes of AustraliaOptusBest Awards Gold Pin — Design Craft2021
- Optus Yes Expressions – Poetic landscapes of AustraliaOptusBest Awards Gold Pin — Moving Image — Short Form2021
- MistranslationsPowerhouse MuseumAGDA Distinction — Design For Good (Social & Community)2021
- Optus Yes Expressions – Poetic landscapes of AustraliaOptusAGDA Distinction — Design Crafts (Illustration for Design)2020
- Optus Yes Expressions – Poetic landscapes of AustraliaOptusAGDA Distinction — Motion (Animation Craft)2020
- Optus Yes Expressions – Poetic landscapes of AustraliaOptusAGDA Distinction — Motion (Idents & Promos)2020
- OneVenturesOneVenturesBest Awards Silver Pin — Design Craft2019
- Sydney Design Festival 2019Museum of Applied Arts and SciencesBest Awards Silver Pin — Design Craft2019
- Sydney Design FestivalMuseum of Applied Arts and SciencesD&AD Graphite Pencil — Branding2018
- Sydney Design FestivalMuseum of Applied Arts and SciencesD&AD Wood Pencil — Branding2018
- AriseAriseBest Awards Silver Pin — Small Brand Identity2018
- Bare WitnessBest Awards Silver Pin — Design Craft2018
- Sydney Design FestivalMuseum of Applied Arts and SciencesBest Awards Silver Pin — Large Brand Identity2018
- Sydney Design FestivalMuseum of Applied Arts and SciencesAGDA Distinction — Motion (Motion Branding)2018
- Sydney Design FestivalMuseum of Applied Arts and SciencesAGDA Distinction — Motion (Title Sequence)2018
- Bare Witness illustrationAGDA Distinction — Design Crafts (Illustration for Design)2017
- Optus Artists InstallationsOptusAGDA Distinction — Identity (Brand Experience)2016
- Optus BrandOptusAGDA Distinction — Identity (Branding - Large Business)2016
- Optus YesOptusAGDA Distinction — Identity (Corporate Identity - Logos)2016
Labs
Our design practice is built on experimentation. Discover our latest here.
Alternaleaf Twist Generator 
BaptistCare x Carla Commsec Illustration Study 02 Type Glitch Study 
NZR+ Script 
Human centred design is dead — 2025 Commsec Illustration Study 01